AdSense RPM Calculator for YouTube
See your real per-1000-views earnings after YouTube's cut. Model India vs US vs Tier-1 mix to forecast your channel's RPM.
- CPM → RPM conversion
- Country-based CPM multipliers
- Adjustable creator revenue share
- Monthly earnings forecast
RPM is what actually lands in your account
CPM is an advertiser-side metric. RPM is the creator-side metric that matters. A ₹200 CPM with 55% creator share and 80% monetised views works out to roughly ₹88 RPM.
How to improve RPM
Make videos longer than 8 minutes to unlock mid-roll ads, target high-CPM niches (finance, B2B, real estate, tech), and grow Tier-1 audience share. Avoid demonetisation triggers in titles and thumbnails.
FAQ
What's the difference between CPM and RPM?+
CPM is what advertisers pay per 1000 ad impressions. RPM is what YOU (the creator) earn per 1000 video views, after YouTube's cut and after factoring in monetised vs total views. RPM is always lower than CPM.
What is a good RPM in India?+
₹40–₹100 RPM is typical for Indian channels. Tech, finance and education niches reach ₹150–₹250. Heavy Shorts content lowers RPM dramatically.
How is RPM calculated?+
RPM = (Estimated earnings ÷ Total views) × 1000. Our calculator does this in reverse — enter CPM and creator share to derive effective RPM.
Why is my RPM dropping?+
Common causes: more Shorts views (lower monetisation), seasonal ad budget dips (Jan–Mar), audience shift toward lower-CPM countries, or fewer mid-roll ads on shorter videos.