Instagram Reels Money Calculator
Reels are India's highest-leverage creator format. Price your sponsored Reels properly — based on followers, engagement and the rights brands want.
- Per-Reel pricing in INR
- Engagement-rate multipliers
- Usage-rights & exclusivity premiums
- Tiered for nano to mega creators
The Reel pricing baseline
Start at ₹200 per 1,000 followers for a single sponsored Reel. Multiply by engagement (1.5× for 5%+ ER, 2× for 8%+ ER). Bundle 1 Reel + 3 Stories for the cleanest package.
What to put in the invoice
Itemise: Reel production, posting fee, Story support, usage-rights window, exclusivity period, and 18% GST. Brands respect tidy invoices — and tidy invoices get paid faster.
FAQ
Does Instagram pay for Reels in India?+
Instagram doesn't run a Reels ad-revenue programme for Indian creators. Earnings come from brand collaborations, affiliate links, and the occasional bonus invite.
How much do brands pay per Reel in India?+
Roughly ₹150–₹400 per 1,000 followers for a sponsored Reel — higher for niche or high-engagement accounts. A 100K creator typically charges ₹15,000–₹40,000 per Reel.
What's the difference between Reel and post pricing?+
Reels usually command 1.5–2× the rate of a static post because they get more reach and are harder to produce. Always price Reels separately.
How do I value usage rights on a Reel?+
If the brand wants to whitelist, boost or repost your Reel as an ad, add 25–50% on top of the base rate, and cap the duration to 90 days.